TABLE OF CONTENTS

CASE SUMMARY……………………………………………………………. …. …….. …2

INTRODUCTION………………………………………………………………………. …. 3

CASE ANALYST……... ………………………………………………………. …. ………. 4-5

CLASSIFICATION MODEL. ………………………………………………………. …. ………6-7

ALIGNMENT AND MISALIGNMENT ………………………………….. …. …. ………8-9

RECOMMENDATION……………………………………………………………………10

CONCLUSION……………………………………………………………………. ………11

REFRENCES…………………………………………………………………... ……. ……12

CIRCUMSTANCE SUMMARY

GK Printers limited established being a small friends and family company that specialized in producing business with a slogan of ‘No work too large u too small'. The company started with 20 employees including its owners, with fair income. Yet , the company begun to lose all their customer due to the new technology which was computerized printer that furnished by new rival in the market. Furthermore, the recession started at the beginning of 1980, wherever they did start to lose their particular traditional clients. After that, the management applied a student like a consultant to measure their scenario with their rival. However , overall commend was to continue their particular business with newer gadgets. That was the beginning of their improvement, in which they had an increase in their personnel and their profits. By the time GK Printer's slowly became more interest in providing the customers there necessity such as faster services, quality and cheaper products. Towards the end of the third phase (end of 90's) GK Ink jet printers started to stick to the trend with its own internet site. Moreover, they started to include its 1st department which specialized in studio.

ADVANTAGES

At the beginning of the company's life, it started using a realistic revenue and sensible way of living for the owner and the employees with the company. Obviously, by the beginning of the 80's the company's current circumstance started to degrade in many discipline such as consumers order, their particular way of conducting business and their income. The business environmental factor a new huge influence in forcing any company pertaining to change. One of the most important causes that affect all corporations negatively was the recession through the economy. Yet , this caused a significant reduction in many of the business activities, which will last intended for long time. It absolutely was visible issues customer's orders, which decreased spectacularly that cause the beginning of a company Personal bankruptcy.

The case analyze shows an important transformation in GK printers' business trend. At the beginning of 80's, the case show that the business had a financial crises while at the end of 90's the company's became effective with fresh method of performing. On the other hand, in the beginning it had a satisfied situation, but by the beginning of 80's the company's trend go away. The reason for that was the advert of the fresh computerized printing device techniques, which provide faster, cheaper and enhanced quality service. Additionally , the ad of new little printing bureau (such since Prontaprint) that was found in the city centre. Those causes clearly reduced the number of GK printers' consumers.

Being a small relatives business the company started with 20 people, include the management and their staff. However , they believed in going above their customers as well as the market expectation, by providing quicker, computerized inkjet printer techniques. Major organization transform has a enormous impact on the organization and employee's time, strength and feelings. GK printers' change requires their staff to invest and control all their energy and emotion with the extended period. However , the GK printers' employees would not force against the change in which they welcome it. CIRCUMSTANCE ANALYST

Period 1

By the Beginning of the 80, the competition between your companies starts by providing new printer's solutions and better services and quality. It was to cause in reducing the number of consumers. Meanwhile, you can actually confidence affected negatively, which usually allow them to believe in selling the...

References: Books:

Michael Ale and Nitin Nohria. (2000). Cracking the Code of Change. Harvard Business Review: Harvard Organization School Publishing Corporation

John Hayes. (2007). The Theory and Practice of Change Management. (P. 4-21). New York: PLGRAVE MACMILLAN

ON THE WEB

Mahwah, New Jersey: Lawrence Erlbaum Associates. Routledge U. T. Army Guide (1973). Coming from Concepts of Leadership

Web Site: http://www.skagitwatershed.org/~donclark/leader/leadcon.html

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http://www.asq.org/learn-about-quality/continuous-improvement/overview/overviesw.html#

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