A business that is trying to identify growth opportunities due to the products can utilize the Ansoff Matrix to help it identify appropriate opportunities for growth and expansion.

Assuming the role of your marketing administrator, use the Ansoff Matrix to recognize growth possibilities that would be fitted to a local firm of your choice.

K. C. Confectionery Limited is one of the largest confectioners inside the Caribbean area. Its headquarters are operating out of Trinidad and Tobago, by Couva. This company targets international markets including the United States, Canada, United Kingdom, Cayman islands land and Barbuda, Bahamas, Barbados, Belize, Dominican Republic, Dominica, Grenada and Carriacou, Guyana, St Kitts and Nevis, Anguilla, Street Lucia, Street Vincent and the Grenadines, Discovery bay, jamaica, Suriname, Uk Virgin Islands, Curacao, Aruba and Guadeloupe. This business offers various candy products, that is, gumline, hard candy, lollipops, almond butter bars and toffees and chews. Ansoff Matrix, is a strategic planning instrument that links an organization's marketing strategy with its general proper direction. It possesses a framework permitting growth opportunities to be determined through existing or new products or in existing or perhaps new markets. In this way it helps managers to assess the differing degrees of risk associated growing the business. Ansoff Matrix number of suggested growth strategies serve to set the direction intended for the business and provide marketing strategies to obtain them. The resulting matrix offers a structured way to evaluate potential techniques for growth. It provides an outline of alternative methods through which managers can perform mission or growth targets. It is particularly useful in exhibiting how to develop a strategy for altering market location as well as raising or improving product range. Ansoff matrix groups will inspire all managers to keep an open mind when plotting forthcoming marketing initiatives. Managers will use the Ansoff matrix so as to think about most marketing...

Referrals: Kccandy. com, (2015). E. C. Sweetmeat Limited. [online] Available at: http://www.kccandy.com/ [Accessed 9 February. 2015].

Businesscasestudies. co. uk, (2015). Ansoff's Matrix - Achieving development through application - Portakabin | Portakabin case research, videos, social websites and details | Business Case Research. [online] Offered by: http://businesscasestudies.co.uk/portakabin/achieving-growth-through-product-development/ansoffs-matrix.html#axzz3RBOUcyvh [Accessed on the lookout for Feb. 2015].

Hjmbd. for example, (2015). Employ Ansoff's Matrix to Identify Your Growth Approach. [online] Sold at: http://www.hjmbd.ie/use-ansoffs-matrix-to-identify-your-growth-strategy/ [Accessed on the lookout for Feb. 2015].

Achieveit. com, (2013). Marketplace Development Technique | Achieveit. com | Results Management Platform. [online] Available at: http://www.achieveit.com/market-development-strategy/ [Accessed 9 February. 2015].

Searchcio. techtarget. com, (2015). Precisely what is product development (new product development)? - Description from WhatIs. com. [online] Available at: http://searchcio.techtarget.com/definition/product-development-or-new-product-development-NPD [Accessed 9 Feb. 2015].

Mindtools. com, (2015). The Ansoff Matrix: Comprehending the Different Hazards of Different Options. [online] Available at: http://www.mindtools.com/pages/article/newTMC_90.htm [Accessed doze Feb. 2015].


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