Research Paper

" The Function of Imagination and/or Development in Proving Competitive Advantage for Small and Medium Enterprises”

Published To:

Mr. Niaz Patwary (NzP)

Posted By:

1 . Name: Maryland. Rezaur RahmanSection: 8ID: 1020495030

2 . Name: Dewan Tanjina AkterSection: 8ID: 1020516030

several. Name: Ashraful AdibSection: 7ID: 1020090530

Time of Submitter: December 3, 2012

Land Semester


Letter of Transmittal:

third December, 2012

Niaz Patwary


College of Business

North Southern University

Bashundhara, Dhaka.

Special Sir,

This is our research report upon " The Role of Creativity and/or Innovation in Proving Competitive Advantage for Small , and Medium Enterprises” that you well guided us to organize.

Over the research we tried to understand the impact of creativity and innovation in gaining competitive advantage for Small , and Medium Corporations.

By doing this analysis paper, coming from come to be aware of a lot of things regarding Small and Medium Enterprises. We hope our exploration paper will probably be fully granted by you.

Thank you

Seriously yours,

Md. Rezaur Rahman

Dewan Tanjina Akter

Ashraful Adib


Table of Content:

Topic| Page number

1 . Abstract| 4

installment payments on your Research Objective| 5

three or more. Hypothesis| five

4. Introduction| 6

five. Literature Review| 7

we. Creativity/Innovation in SMEs| almost 8

ii. The text between creativeness and SMEs| 10

iii. Competitive Benefit in SMEs| 11

4. Creativity/ Advancement and Competitive Advantage| 13| 6. Development Strategies for Small , and Medium Enterprises| 15| 7. Methodology| 18

8. Studies and analysis of the research| 19

9. Limitations| 21

10. Recommendation| 23

14. Work Cited| 23



The purpose of this newspaper is to discover the part of creative imagination and advancement in a small business as competitive advantage. That focuses on the importance of creativeness and advancement strategies and their contribution to competitive strategies. In order to achieve success and also to fulfill the requirements and requirements, SMEs must continuously look for the development of its product and services through innovation and creativity. This will likely play an essential role in achieving competitive advantage. Through this paper, in theory the method to the connection between creativity and innovation and competitiveness had been applied. In order to examine the importance of the development strategies, analysis and synthetic methods had been used. After a discussion of the partnership between accomplishment, innovation and creativity, it had been found that innovation is one of the key elements for achieving a sustainable competitive benefit. Based on reviewed theory, it should be visible that sustained and continuous creativity and creativeness in all the aspects of an organization can differ an SME from its competitors in a confident way which can be very important in today's modern method of doing business. Creativity and development strategies will be in a great relationship with competitiveness tactics and creativity has the important role. These types of strategies ought to be observed among the major factors in obtaining and achieving competition.


Research Objective:

Based upon the recent articles upon creativity, advancement and competitive advantage, we all tried to get whether there exists any sort of website link between them or not. It had been found that without a innovative or impressive idea organization cannot have a competitive advantage over its competitors. Thus, the idea of innovation is valued in many organizations in order to respond to the external pressure from competition. Firms require creative idea in order to assist in the innovation process. Organizations are also...

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